J203: Information for Communication, Shake Shack Capstone

Working with Grace Locke, Riley Sumner, Kelly Rash and Advised by Sijia Yang, we chose one of the global companies in the U.S to deal with data visualization in strategic communication and to recognize, interpret and utilize data. Further, we visualized complex data as easily understandable to the audience based on information collection and analysis through interview data. Additionally, we took Shake Shack’s Consumer Satisfaction Survey and had a presentation on enterprise analysis and problem-solving based on data visualization using Tableau.

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